The ranking formula for Google’s main search function looks for the keywords in the visible body text, header tags, title tags and hypertext links. Google gives a very heavy weighting to the link popularity, with extra points for quality of links and relevancy of text around the links.
Archive for the ‘SEO’ Category
What Is Link Velocity?
March 17th, 2010
Sandeep Link velocity and is most apparent with new websites. Site owners go mad building links through press releases, campaigns etc that bring them in a quick amount of links
Wikipedia Link Management
December 24th, 2009
Sandeep Maintaining those Wikipedia links is another story – anyone can delete your links, including your competitors and over-zealous editors. Solution is Simple – visit those pages regularly and, if your links are deleted, add them again.
Page Speed – Google’s New Ranking Factor
December 24th, 2009
Sandeep Well, what this effectively means is – The quicker Google can crawl you, the quicker you can potentially appear in their search results.
What is a Linkwheel? How to use them for your benefit?
November 25th, 2009
Sandeep A linkwheel is a wheel like structure of interconnected Web 2.0 properties that all point to a common landing page (which ideally should be your money making page). A linkwheel helps gain some quality traffic as the Web 2.0 properties get a lot of traffic and what we do by building a linkwheel is we direct traffic from these sites to our own sites.
What is “DO FOLLOW” & “NO FOLLOW”
November 21st, 2009
Sandeep Simple, do follow is simply the opposite of no follow. No follow is a hyperlink inclusion that tells search engines not to pass on any credibility or influence to an outbound link.
What is Deep Linking? Is it Good?
November 18th, 2009
Sandeep Deep linking, on the World Wide Web, is making a hyperlink that points to a specific page or image on another website, instead of that website’s main or home page. Such links are called deep links.

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