Curious Little Person

Every business has competitors and it’s critical that you take some time to study your competitors. Your competitor is anyone who offers the same or similar product or service that you do.

You need to find out everything you can about your competitors…
· Are they building a mailing list?
· Do they blog?
· Do they have backend products?
· Are they running ads on Google Adwords?
· If so, what keywords are they using to advertise?
· Are they running targeted advertising on specific websites, blogs, and forums?
· If so, which web properties are they advertising on?
· What keywords are they ranking for in the organic search results?
· Do they have an affiliate program?

By assessing their strengths and weaknesses, you can ensure a competitive advantage. This process of gathering information on your competitors is known as competitive intelligence.

The tool Trellain is simply a goldmine for competitive intelligence. They can tell you exactly where your competitors website traffic is coming from. This is hands-down one of the most powerful Competitive Intelligence Tools on the market. You can find out which sites are responsible for sending traffic to their website. So you’ll know exactly whether they’re getting most of their traffic from affiliate programs, banners, forums, paid links, site sponsorships, articles, or advertising. With this information, you can target the small percentage of sites that are sending them the bulk of their traffic.

Trellian also shows you which search terms are driving the most traffic to your competitors in the organic search. Find out the exact search terms your competitors are advertising on.

I’d suggest you download the trial version and check it out if you’re serious about building an internet business.